27/12: Makeup Expiration Dates
Below you will find a good rule of thumb for makeup expiration dates. Remember however that mineral makeup keeps it's integrity for about double the time of liquid or other powdered makeups.
Foundation - 12-16 months (mineral foundation- 24-36 months)
Powder- 18-24 months
Mascara - 4-6 months
Concealer - about 12 months (mineral concealer- 24-36 mos.)
Lipstick - 12-16 months
Eye Shadow - about one year (mineral eyeshadow- 24-36 months)
Foundation - 12-16 months (mineral foundation- 24-36 months)
Powder- 18-24 months
Mascara - 4-6 months
Concealer - about 12 months (mineral concealer- 24-36 mos.)
Lipstick - 12-16 months
Eye Shadow - about one year (mineral eyeshadow- 24-36 months)
The New Year is the perfect time to clean out your makeup drawer. Applying & choosing makeup is much easier when outdated or unused makeup has been purged from your drawer.
Here are some easy to follow guidelines to help you accomplish this task!
1) to begin, empty your entire makeup drawer or bag
2) get rid of anything that is leaking or broken
3) toss out anything that you haven't used in over two years as there is only a small likelihood that you will use it again
4) look at your foundation collection- you should only need two at most. Do lower cheek swipes to determine which are worth saving.
5) now look at your lipsticks & try to be very realistic about which ones you will wear again. Try on shades that are questionable & throw away any that are not perfect. There are enough lipstick shades out there that you don't need to own any second bests.
6) clean up any makeup cases & bottles that you have decided to keep. Alcohol or witch hazel on a clean swab works wonders.
Here are some easy to follow guidelines to help you accomplish this task!
1) to begin, empty your entire makeup drawer or bag
2) get rid of anything that is leaking or broken
3) toss out anything that you haven't used in over two years as there is only a small likelihood that you will use it again
4) look at your foundation collection- you should only need two at most. Do lower cheek swipes to determine which are worth saving.
5) now look at your lipsticks & try to be very realistic about which ones you will wear again. Try on shades that are questionable & throw away any that are not perfect. There are enough lipstick shades out there that you don't need to own any second bests.
6) clean up any makeup cases & bottles that you have decided to keep. Alcohol or witch hazel on a clean swab works wonders.
07/12: Covering Blemishes
We get questions all the time from people wondering how to cover blemishes. Here's what we have to say...
* Apply foundation first! This way you will likely have to use less concealer as you will only have to apply it exactly where you need it. You're taking advantage of the coverage your foundation has to offer.
* Use a mineral powder, cream, or stick concealer. Using a liquid concealer will not offer enough "on-the-spot" coverage. The color you use might differ based on what you are concealing. Most often a concealer that is the exact color of your skin will work best. However, if you are trying to cover a particularly red blemish or blue under-eye circles you might try a concealer color that is directly opposite the color of your problem area on the color wheel to neutralize such a color. For instance, if you are covering dark & blue under-eye circles, try a yellow-based concealer. For extreme red blemishes, try a mint green concealer to counteract the redness.
* Apply directly to blemish & then blend in.
* Use a small amount of powder, mineral foundation, or moth veil to lock the concealer into place.
* Apply foundation first! This way you will likely have to use less concealer as you will only have to apply it exactly where you need it. You're taking advantage of the coverage your foundation has to offer.
* Use a mineral powder, cream, or stick concealer. Using a liquid concealer will not offer enough "on-the-spot" coverage. The color you use might differ based on what you are concealing. Most often a concealer that is the exact color of your skin will work best. However, if you are trying to cover a particularly red blemish or blue under-eye circles you might try a concealer color that is directly opposite the color of your problem area on the color wheel to neutralize such a color. For instance, if you are covering dark & blue under-eye circles, try a yellow-based concealer. For extreme red blemishes, try a mint green concealer to counteract the redness.
* Apply directly to blemish & then blend in.
* Use a small amount of powder, mineral foundation, or moth veil to lock the concealer into place.
Are you having a hard time choosing the right lip or blusher shade? See our how-to guides for help choosing the right colors for your complexion. Below you will find links to our informational makeup buying guides.
Choose the Right Lip Color
Choose the Right Blusher
Choosing the Right Eyeshadow
Choosing the Right Concealer
Choosing the Right Cosmetic Brush
Choose the Right Lip Color
Choose the Right Blusher
Choosing the Right Eyeshadow
Choosing the Right Concealer
Choosing the Right Cosmetic Brush
04/12: Parabens
Being as we have recently introduced our popular Erth Paraben Free Moisturizer, I thought it would be a good idea to explain why we feel that our products being paraben-free is important.
Though still an extremely popular preservative used in about 85% of beauty & personal care products, in 2004 the Journal of Applied Toxicology reported that parabens had been found in the cancerous breast tissue of several women who had recently had breast cancer. It is now believed that parabens act much like the female hormone estrogen, which in high levels can cause some women to develop breast cancer.
For this reason we have searched long & hard to find not just any paraben-free moisturizer, but what we feel is the most luxurious & affective moisturizer on the market.
A mix of moisturizing essential oils, soothing aloe vera, & healing organic herbs blend together to give you all of the things you demand from your moisturizer, with none of those things that you don't!
Though still an extremely popular preservative used in about 85% of beauty & personal care products, in 2004 the Journal of Applied Toxicology reported that parabens had been found in the cancerous breast tissue of several women who had recently had breast cancer. It is now believed that parabens act much like the female hormone estrogen, which in high levels can cause some women to develop breast cancer.
For this reason we have searched long & hard to find not just any paraben-free moisturizer, but what we feel is the most luxurious & affective moisturizer on the market.
A mix of moisturizing essential oils, soothing aloe vera, & healing organic herbs blend together to give you all of the things you demand from your moisturizer, with none of those things that you don't!
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